7 Tips to Grow Your Artificial Grass Business

So you started your artificial grass business. Things are going ok but can be better so how do we get there? From problem-solving to engaging employees, marketing to managing finances, delivering your best customer support to… well the list goes on! Running a business is work but we’ve collected some tips for you to get your artificial grass business growing.  

7 Tips to Grow Your Artificial Grass Business:

1. Know your customers.

Are you focused more on business, residential or both? Find ways to reach them and meet their specific needs.  You can better understand what your customer needs and wants through research.   Ask for honest feedback, even if it’s not exactly what you wanted to hear. Feedback is the best way to know first hand what you’re doing wrong, how can you do better and what you’re doing right. Or they may be looking for a specific type of artificial grass that is new to the market and better for their use.

2. Invest in an employee engagement app.

I can’t express this enough… invest in your employees by investing in an employee engagement app. An employee app helps with engagement and morale, reduces turnover and improves everyday productivity. You’ll be able to have real-time access to how your employees are doing and increase engagement by sending birthday wishes, acknowledge personal achievements, send positive customer reviews, share the employee of the month, post announcements and updates, and so much more.

3. Invest in a time clock app.

About 89% of employees actually waste time at work and 57% waste about an hour a day – all of which costs your company money. To solve that, invest in a time clock app. When employees are sure that their paycheck is right on the money, they appreciate the job more, resulting in more productivity. In the end, this leads to more satisfied customers, low turnover rate and a solid team. 

4. Make customer service a priority.

You can have the best artificial grass on the market however, if you have low quality customer service that’s enough to not give you a referral to their friends and family. You have to take that extra step to get that happy customer. Make sure your customers know they’re valued and if they have problems, address them immediately. For every customer getting artificial grass be sure to check in to see how the process is going.

5. Use social media to the fullest.

With over 3.1 billion social media users out there, there is no denying that it’s a place to be engaging. Plus, about 80% of people follow at least one business on Instagram alone. Now a days, engaging with your customers and potential clients has never been easier. Take the time to read through comments to learn what people think about your artificial grass business. Be sure to always remain professional and positive.  If you’re unable to keep up with a social media presence then look into hiring a professional.

6. Track it.

Monitor the increase and decrease in sales for the artificial grass business. Take notes on what you tried new in that period of the increase. Try doing that same thing a few more times to see if it was just a one time thing or something that actually works. Do the same tracking for the decrease and stop doing what is costing you money but not giving you the return you’re looking for. This way you can see what works and what doesn’t for your artificial grass business.

7. Network!

Any chance you get… Network! This can be so beneficial to growing your artificial grass business. You can do this through attending trade shows or local business events. Networking is a great way to connect with others that can help build and grow your business, like investors, mentors, customers, employees and so on.

Keep in mind that running an artificial grass business is a marathon, not a sprint. Tackle obstacles one at a time and continuously look for new ways to build your business. In doing so, you’ll start to see the results you want over time. 

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